• 2020 Customer Engagement Platforms

Reports

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Advances in Customer Engagement Platforms: 2019–20: From isolated CRM to enterprise customer engagement: The evolution of leading platforms

From CRM to CEP: The evolution of leading Customer Engagement Platforms - Ovum’s 2019-20 Report

In the age of the customer, excellent customer experiences are the only sources of competitive differentiation. A new evolution has begun— from CRM to Customer Engagement Platforms (CEP)— and it is transforming customer experiences and driving profitability. This report summarizes the advances in CEPs and how they are poised for change in the face of customer relationships in 2020 and beyond.
Learn more about the evolution of Customer Engagement Platforms and the impact on customer engagement and revenue growth.

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